sábado, 22 de septiembre de 2012

5 C ANALYSIS: INSTITUTO DAMICIS


COMPANY: INSTITUTO DAMICIS
Service.-  Education in levels, Kinder Garden, Elementary School, Junior High School and High School.
Culture.- To form free, creative, self -confident, rich in human values, fisicaly and intellectually capable, nature lover and committed with their social surrounding students.
Goals.- 
·         Create citizens of the world that know how to understand and interact with other culture, languages and people.
·         Build and reinforce the identity and cultural conscience of students.
·         Promote the recognition and development of the universal values in the students.
·         Stimulate curiosity and investigation to promote the love to learn.
·         Give our pupils the necessary skills to learn and acquire individual or in team knowledge and to apply it in diverse areas.
·         Give international study contexts without ceasing to respond to the own community requirements.
·         Promote diversity and flexibility toward different pedagogic points of view.
·         Give appropriate evaluation techniques and paramenters of international evaluation.
Technology and experience.- Besides form being incorporated to SEP, the school has the International Baccalaureate program, which has developed study programs to favour the students since many years ago. The institute has years impulsing new techniques to learn as the Model United Nations, to help children with their public speaking and interest for the world current happenings. The school uses the internet to give information about homework and events, as well as the on line payments. It has several computing rooms, form different sections and subjects, besides dorm other technologies as TVs in the classrooms.
Image in the market.- in Puebla Damicis has prestige for being one of the best schools, a general  good image. Having the IB program, gives the school international good image and recognition, and makes it different form many other schools in Mexico.
COLLABORATORS
Alliances.- Damicis is in an alliance with the IB program and deals with several universities such as UDLAP, Tec de Monterrey, Anahuac, UPAEP, and some international universities for scholarships and sponsorships.
Distributors.- There is only one Damicis campus, and that’s the only place where the service is provided by the staff, teachers, administrators, head masters, etc… every subject has an assigned teacher and every section a head master and and entire team.
Suppliers.- The food suppliers are mainly Nestlé, Barcel, Sabritas, Coca-Cola and BIMBO, apart form other smaller suppliers. In books there are different editorials as Pearson, Porrua, Alfaguara, Mc Dougal, etc…the uniforms are supplied by “Jocin Gros Collection”. The internet and phone service are provided by TELMEX, and light by CFE. For school materials, Bic, Ply-Do, Norma and big office articles stores. Computers are provided by Dell, TVs by Samsung and so on.
CUSTOMERS
Market size and growth.- The target market is Puebla, mainly Cholula, but has expanded, a lot of students come from different parts of Puebla, Mexico and even other countries. There has been a significant increase in the student population in Puebla and that has severely benefited the school.
Market segments.- Children from 3 to 18 approximately, form the middle or high socioeconomic class. People whose culture provide the knowledge of the importance of a good education and can afford it.
Benefits the consumer is seeking, tangible and intangible.- A lot of children and parents now a days are seeking for a good quality and international education in a school that has facilities fro development and therefore have a better future. The look for an integral education, bilingual and international, with contact with technology where students can fully develop their abilities. A nice healthy environment, agreeable to work and enjoy. A good service and attention.
Motivation behind the purchase, value drivers, benefit vs cost.- The education imparted in the institute is of a very high quality, students are excellently prepared and encouraged for success. The value of the education is high and it is worth It, since education is a main aspect to consider in young peoples lives, the basis for a good future, investing in education is extremely useful if the student takes advantage of what is being offered. Comparing with other schools with the same system the price in this institution is cheap.
Retail cannel.- The service is directly gotten from the institution in one only campus. The essence of the service, the education is given in the classrooms with different teachers and facilities. The whole building provides the service.
Costumer information sources.- They can look on the web, there are ads in the roads with contact numbers and also you can find  the formers in things such as notebooks or propaganda. There are also ads in magazines.
Buying process.- There is a careful comparison because education is an important decision to make.
Frequency of purchase.- All year long students go to school, there are not influence such as seasonal factors. Even in summer vacation the schools perceives money from material, books, uniforms, inscriptions, etc…
Quantity purchased at a time.- It is bought once a year and generally paid throughout that year, generally is one child buying the product at a time, but families with many children may pay for more service.
Trends.- People generally, has always wanted good educations, but maybe if another language gets in fashion, English might not be so wanted, but that is not very likely to happen. If the need of learning more languages grows the languages taught in the institute will become obsolete. If students suddenly prefer to study in Mexico for college, the IB program would be useless, and of course if another good school opens it will be a sudden trend to attend there. But generally the need or want of good education doesn’t change.
 
CLIMATE
Regulatory environment.- The fact that in Mexico there is free education service affects somehow the private schools, even the quality is not the same. Sometimes to cover both SEP  and  IB programs is difficult and both must be covered. In general no laws are an obstacle for the education provided in the institute, but governmental authorities can  cancel, deny or authorize the institute in any time they consider the rules are not being followed.
Economic environment.- Every year the monthly fees get higher due to the inflation, but not drastically. But economic recession on the other hand, in the country, would impact hardly the consumption of the service, since it is expensive and there are much cheaper options. Not a lot of people can afford this type of education.
Socio-cultural environment.- New school openings may start fashions, but the institute´s education quality is always constant and education is always considered important for children. International education is increasing because of the globalization, and that’s favorable, good education never goes out.
Technological environment.- If new technology raises and other institutions have it people may prefer them, but Damicis has good enough technology and use of resources, it would only have to innovate if new technologies arrive, technology has an important impact over our service and an eye must be kept in the innovations.
 
COMPETITION
Actual or potential.- The strongest competitor is Tec de Monterrey, which was rated to be the best high school in Puebla. Also Colegio Americano , which has the same system as Damicis, Instituto Oriente too, because of its quality in Spanish and antiquity in the market. There are others as UVM, UPAEP, IMEX, etc…
Direct or indirect.- The direct ones are the formerly mentioned, the indirect ones may be the language schools as Quick Learning and Harmon Hall, that may teach the English language.
Services.- Education, Kinder Garden; Elementary school, Junior High school, and High school. Bilingual international education, integral with, sports, music course, etc…
 
Positioning.- according to 2011 rankings that took in consideration the ENLACE test, College Board, as well as teachers, facilities, etc… Damicis is the second place from the 15 more important particular schools  in Puebla, after Tec de Monterrey.
Market shares.- There are approximately 214 private schools in Puebla, of which four have the IB system, this gives a big advantage in the market share, but then it is lessened by the amount of people that can pay for this service.
SWOT of competitors.-  Tec de Monterrey S: Very nationally and internationally recognized, IB program, excellent facilities.
W: Very expensive, not the complete IB program, very demanding.
O: May only want the diploma part of the IB, some people can afford it, they offer scholarships.
T: There are schools with the same system and less price, many cant afford it, some people don’t want so demanding schools.
Instituto oriente S: intense and good quality education, facilities, old prestige.
W: No good English, old methods, catholic.
O: A lot of Catholics prefer it, it is cheaper.
T: there are better schools in English, not everybody wants a catholic education.
Instituto México S: Good moral, values, nice environment, quality education.
W: few English, boys and girls are separated, very catholic.
O: Catholics prefer it, good price, people may want lots of values and moral.
T: Some people seek for bilingual education, don’t like boys being separated form girls, and are not Catholic.
 
 
 
 
 
 
 
 
Consultoría Contracorriente. (2011). E-Consulta. Recovered on September 10th, 2012, from http://www.e-consulta.com/index.php?option=com_k2&view=item&id=33186:las-prepas-del-tec-de-monterrey-y-la-buap-las-mejores-de-puebla&Itemid=332

Instituto Damicis. (2012). Recovered on September 10th, 2012, from www.damicis.edu.mx.       


 
 
 
 
 
 
 
 
 
 

5 C ANALYSIS: WONKA CANDY


COMPANY: WONKA

Product line.-  Candy

·         Laffy Taffy

·         Gummies

·         Pixy Stix

·         Gobstopper

·         Runts

·         Fun Dip

·         Mix-ups

·         Bottle Caps

·         Spree

·         Nerds

·         Chocolate

·         Sweet Trats

·         Shockers

·         Kazooles

Technology and experience.- Wonka Candy belongs to Nestlé, a company that has the last technologies and specific scientists that work on each area of production to bring the latest innovations and the best quality. Wonka has existed since 1953, and was some years later added to Nestlé, gaining many years of experience in the candy making industry.

Image in the market.- This brand has one of the most innovative, creative and fun images in the market. Wonka takes a lot of care of its marketing strategies, makes tempting promotions and has a lot of interaction with the consumers. Besides they are delicious, colorful candy. 

Culture.-  “Feed your imagination” (slogan). Wonka is dedicated to the art of producing fun, innovative, high quality confections for candy lovers of all ages.

Goals.- It belongs to Nestlé, whose slogan is “Good food, good life” and their goals are to enhance people throughout life with good food and beverages. Their goals are to be recognized as the world’s leader in nutrition, health and wellness, trusted by stalk holders and to be the reference for financial performance in its industry.

 

COLLABORATORS

Distributors.- As part of Nestlé, Wonka exists worldwide and divides in zones for its distribution, Europe, America and Asia/Australia/Africa, they use a globally managed business. Wonka is specially owned by Nestlé USA Inc. and the distribution is worldwide.

Suppliers.- Nestlé suppliers code establishes non-negotiable minimum standards required all over the world and vary depending on the main providing countries which are:  Bulgaria, China, Croatia, Czech Republic, England, France, Germany, Italy, Hungary, Japan, Poland, Portugal, Russia; Serbia, Spain, Tahiti, Turkey and Uzbekistan.

Alliances.- Wonka Candy depends on a very big, worldwide enterprise with no alliances, but many branches all over the world.

 

CUSTUMERS

Market growth.- Nestlé is all over the world and sells products for a very wide market in Europe, America, Asia, Australia and Africa, it has sectors as Nestlé water, Nutrition and other food and beverages. Wonka Candy´s market is in many countries where Nestlé is, but specially in North America.

Market segments.- Nestlé has several brands and market sections. Wonka is part of the chocolate and confectionary category, whose greater expansion is in North America. Directed mainly to children, but also to all the candy lovers, with high or average acquisitive power, mostly in the USA.

Benefits that the costumer is seeking, tangible and intangible.- In food, customers look for quality and sfety, and that’s what Nestlé provides and its main priority. They can immediately respond to any customers inquiry, question or concern. Wonka focuses on teens and children who want good flavor, quality and attractiveness.

Motivation behind the purchase, value drivers and benefits vs cost.- Nestlé keeps on investing in R and D, behind every products a team of designers, nutritionists and scientists are. Due to the high quality of the products offered, and that they are generally exported, Wonka candy tend to be expressive, but they offer in exchange, benefits such as safety, nutrition, taste, texture and convenience.

Decisions making unit.-  The main heads in Nestlé are Peter Brabeck and Paul Burke, and over the world distribution officers specialize in the close decision making, the responsible for Wonka is Nestlé USA, branch of “Other food and beverages” of Nestlé.

Retail channel.- Wonka candy are specially consumed in the US and Canada, where they can be find in every store. In other countries such as Mexico, these candy can be bought in transnational stores as Walmart or big franchises as OXXO or 7 ELEVEN.

Costumer information source.- Costumers can read the website and contacts number in every label, apart from the facebook website. In North America there are ads everywhere too.

Buying proces.-  There is not a very careful comparison it is more as an impulse of buying it.

Frequency of purchase.- They can be purchased in any time of the  year and very frequently, every time anyone wants some candy.

Quantity purchased.- the quantity is generally one of the products offered at a time.

Trends.- Children of all times have liked candy, people in general, and Wonka is always innovating and being creative, so they don’t depend much on trends. Maybe new trends rise, but children will always like colorful candy, that changes with the years and adapts to new fashions.

 

COMPETITION

 

Actual or potential.- Mars Candy is the strongest competitor, it provides all kinds of candy of good quality in different prices, very famous in the USA.

Direct and indirect.- Mars represent the direct competition, Hershey´s, speaking about chocolate, Jolly Ranchers and Zachary candy. Indirect are ice-creams as Hollanda and Blue Bell, juices as Minute Maid, chips as Pringles or sweet bread and cookies as Twinkies and Oreo.

Positioning.- Wonka is in the USA candy favorite list, in the number 46 out of 100, its not that bad. In the rest of the world they unfortunately are much less wanted due to the fact of exportation.

Market shares.- It doesn’t have a big share in the candy market, since it is only very famous in north America, and not even in the top 20. The consumer are mainly children and teens, a great part of the population, but only a few have a high acquisitive power.

SWOT of competitors.- Mars S: it is a very company, with variety and very high quality.

W: prices are not low in most of the cases.

O: if somebody can’t afford the expensive mars candy, they can have a cheaper candy of the same company. People loves their high quality.

T: many other companies offer different candy at lower prices.

Hershey´s S: very high quality chocolate.

W: they only offer chocolate, have a limited market.

O: a lot of people likes chocolate, and this one in very good.

T: they have a lot of good competition and limited market.

Vero S: they have a wide market and are cheap.

W: not very high quality, and exist only in Latin America.

O: accessible for all.

T: there are much better quality products and this competitors exist worldwide, there are bigger brands.

 

CLIMATE

Macro-environmental factors.

Political and regulatory environment, policies and regulations: From USA Nestlé, they don’t have many exporting problems since the US has great commerce treaties with almost every country in the world as the Mexican-American TLC. But many other countries with which the US doesn’t have good relations don’t accept tax free products, or countries whose economy would let this candies to be bought. Wonka candy accomplishes all of the WHO regulations as all the Nestlé ´products, and most of the countries ´s internal regulations.

Economic environmental business.- The inflation rate and the taxes change frequently, but relating to candy, there are not so drastic changes as to impact a brand´s market. Producing only for North America keeps it sort of protected from taxes and sudden inflation. But if global economies are affected, candy is not a first necessity, and so many people wouldn’t buy them and less if they are expensive.

Societies trends and fashions.- World´s fashions tend to be toward innovative and creative, and that´s what Wonka is, and anyways if a new candy arrives to the market, it will have an impact. Everybody always likes candy.

Technological environment.- Technology constantly evolves but that´s not a problem for Wonka, since it belongs to a rich. Innovative enterprise and its main organ is in the richest country in the world with a great technological power. Nestlé and Wonka are always seeking for new technologies to be applied on their products.
 
 
 
 
National Confectioners Asociation. (2012). Recoverd on September 10th 2012, de http://www.candyusa.com/
Nestlé. (2012). Nestlé. Recovered on SEptember 10th, 2012, de http://www.nestle.com.mx/
 

 

viernes, 24 de agosto de 2012

IMPORTANCE OF BUSINESS ETHICS

In the world of business, ETHICS are extremely important, because they mark the way the world of commerce should behave, in or outside a company.

Determining the guidelines of the buisness world avoids it becoming a mess, with no limits. Because in business, it is not only about knowing monetary values or how to perform a purchase, but also about knowing how to follow guidelines that will lead to success.



These guidelines a company must follow will generally be oriented to better external relations, however, it is not less important that the members of that company, have their own ETHICS in order to provide a better organization and development.

If a company´s ETHICS are not right, or are not being correctly apllied, it may get in severe trouble, with externals and inside the company as well. As the following recent example that has caused shock worldwide:

Business ETHICS are a code that must be well known in every company, but well aplied as well.
 
 
 
 
 
 
Hartung, A. (26 de april de 2012). Walmart´s Mexican Birbery Will Sink It Like An Iceberg Sank The Titanic. Recovered on agust 24, 2012, from Forbes: http://www.forbes.com/sites/adamhartung/2012/04/26/walmarts-mexican-bribery-scandal-will-sink-it-like-the-icerberg-sank-the-titanic/
The Business Dictionary. (s.f.). Recuperado el 24 de agosto de 2012, de Definition of ethics: http://www.businessdictionary.com/definition/ethics.html
 


ETHICS

Certain people act in certain ways, any of us may have the same reaction towards a situation, because we are all individuals that are different one from the other. Our world is too big, and we are too many, and each one with a different context, perception and even a different moral. But to avoid our discrepancies become social caos, societies all around the world, ever since the man has existed, have created codes to guide our behavior.

In our actual societies, apart from the constitutional laws, we have the ETHICS, which are a set of morals and principles  designed with the purpose of  leading the societies towards common benefit. These may vary for example, according to a profession, such as medical ethics, where the code a doctor has to follow oriantates him to help and serve.

Ethics have a mayor importance in our daily lives, and knowing what they are, and practicing them according to our social roll will improve our world´s decadent actual condition.


The American Heritage Dictionary of English Language. (2009). The free dictionary. Recovered on august 24, 2012, from Ethics definition: http://www.thefreedictionary.com/ethics

The Business Dictionary. (s.f.). Recovered on august 24, 2012, from  Definition of ethics: http://www.businessdictionary.com/definition/ethics.html